products company that has based its inbound marketing strategy on SEO and has managed to rank first for the main keywords in its sector in the US. One of the most important keys to its success is complete product descriptions, with a good number Clipping Path of words, images and keywords in context. examples of companies that use inbound marketing 17) manages to attract users to its inbound marketing funnel through a library of resources with e books, courses, reports and much more. The content ranges from basic tutorials to in-depth content, and is highly relevant to your buyer persona.
These contents are accompanied by in-depth landing pages that explain exactly what each content offers users. examples of companies that use inbound marketing 18) Uber The inbound marketing strategy of this well-known transport company is based on email marketing based on lists segmented by geographic location. The messages are not only personalized based on the user's location, but also add details such as personal promotion codes, employee signatures or follow-up after each trip. examples of companies that use inbound marketing 19) is a beauty products company based on a monthly subscription. In 2016, after being forced to cut the marketing budget,
they eliminated TV ads and focused on social media . Their posts focus on colorful images of their products, inspirational messages, and people their buyer persona can relate to. examples of companies that use inbound marketing 20) Moz Moz has managed to position itself as one of the leading SEO companies thanks to a solid content strategy . examples of companies that use inbound marketing It stands out especially for its "Whiteboard Friday" series, in which they publish weekly videos of about 10 minutes with SEO tips and strategies. Phygital experience: what it is and advantages for your marketing By Clàudia Martínez , published on December 17, 2021